DETAIL KOLEKSI

Anteseden online purchase intention

5.0


Oleh : Sabrina Nathania Juliani

Info Katalog

Nomor Panggil : 022161135

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Arwini Sumardi

Subyek : Marketing - Management

Kata Kunci : financial risk, product risk, security risk, time risk, social risk, psychological risk.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2020_TA_MJ_022161135_Halaman-Judul.pdf 762.68
2. 2020_TA_MJ_022161135_Bab-1.pdf 562.55
3. 2020_TA_MJ_022161135_Bab-2.pdf 817.52
4. 2020_TA_MJ_022161135_Bab-3.pdf 1183.54
5. 2020_TA_MJ_022161135_Bab-4.pdf 928.13
6. 2020_TA_MJ_022161135_Bab-5.pdf 535.66
7. 2020_TA_MJ_022161135_Daftar-Pustaka.pdf 682.51
8. 2020_TA_MJ_022161135_Lampiran.pdf 3308.89

P Penelitian ini bertujuan untuk menganalisis pengaruh negatif risiko keuanganterhadap niat beli konsumen, produk terhadap niat beli konsumen, keamananterhadap niat beli konsumen, risiko waktu terhadap niat beli konsumen, risiko sosialterhadap niat beli konsumen, risiko keamanan terhadap niat beli konsumen. Datadiolah menggunakan alat analisis Structural Equatuin Model (SEM) dengan softwareAMOS 6.0.Hasil dari penelitian terdapat pengaruh negatif Financial Risk terhadapOnline Purchase Intention, Product Risk terhadap Online Purchase Intention,Security Risk terhadap Online Purchase Intention, Time Risk terhadap OnlinePurchase Intention, Social Risk terhadap Online Purchase Intention, PsychologicalRisk terhadap Online Purchase Intention.

T This study aims to analyze the negative influence of financial risk onconsumer purchase intentions, products on consumer purchase intentions, security onconsumer purchase intentions, time risk on consumer purchase intentions, social riskon consumer purchase intentions, security risks on consumer purchase intentions.Data were processed using Structural Equation Model (SEM) analysis tools withAMOS 6.0 software.The results of the study there are negative effects of Financial Risk onOnline Purchase Intention, Product Risk on Online Purchase Intention, Security Riskon Online Purchase Intention, Time Risk on Online Purchase Intention, Social Riskon Online Purchase Intention, Psychological Risk on Online Purchase Intention.

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