DETAIL KOLEKSI

Anteseden dari future purchase intention


Oleh : Aulia Akbar Fatri

Info Katalog

Nomor Panggil : 022131293

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Ganawati

Subyek : Purchasing;Marketing - Management

Kata Kunci : customer service, shipping, tracking, return, purchasing process convenience, security perception, c


File Repositori
No. Nama File Ukuran (KB) Status
1. 2020_TA_MJ_022.13.1293_-Halaman-Judul.pdf 5492.88
2. 2020_TA_MJ_022.13.1293_Bab-1.pdf 886.48
3. 2020_TA_MJ_022.13.1293_Bab-2.pdf 811.83
4. 2020_TA_MJ_022.13.1293_Bab-3.pdf 1413.67
5. 2020_TA_MJ_022.13.1293_Bab-4.pdf 1228.43
6. 2020_TA_MJ_022.13.1293_Bab-5.pdf 665.41
7. 2020_TA_MJ_022.13.1293_Daftar-Pustaka.pdf 889.66
8. 2020_TA_MJ_022.13.1293_Lampiran.pdf 4580.11

D Dalam penelitian ini bertujuan untuk mengetahui Anteseden dari Future Purchase Intention. Data yang digunakan dalam penelitian ini adalah data primer. Data dikumpulkan langsung melalui penyebaran kuisioner kepada 162 responden. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan purposive sampling. Uji instrumen data menggunakan validitas dan reliabilitas. Uji hipotesis menggunakan Structure Equation Model (SEM). Hasil pengujian hipotesa menunjukkan bahwa, terdapat pengaruh positif customer service terhadap customer satisfaction, terdapat pengaruh positif shipping terhadap customer satisfaction, tidak terdapat pengaruh positif tracking terhadap customer satisfaction, tidak terdapat pengaruh positif return terhadap customer satisfaction, tidak terdapat pengaruh positif purchasing process convenience terhadap customer satisfaction, terdapat pengaruh positif security perception terhadap customer satisfaction, terdapat pengaruh positif customer satisfaction terhadap future purchase intention

T The purpose of this research is to analyze Antecedents of Future Purchase Intention Data used in this study is primary data. Transmit the data obtained by questionnaires to 162 respondents. Sample collection techniques using purposive sampling technique. Validity and reliability are used instrument test. And Structural Equation Modelling (SEM) is used for hypothesis test. The result show there is positive effect of customer service on customer satisfaction, there is positive effect of shipping on customer satisfaction, there is no positive effect of tracking on customer satisfaction, there is no positive effect of return on customer satisfaction, there is no positive effect of purchasing process convenience on customer satisfaction, there is positive effect of security perception on customer satisfaction, there is positive effect of customer satisfaction on future purchase intention

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