Pengaruh customer orientation terhadap job satisfaction yang dimediasi oleh successful emotion regulation pada karyawan Frontliner GraPARI Telkomsel di Jakarta
P Penelitian ini bertujuan untuk menganalisis customer orientation, successful emotion regulation, job satisfaction, di GraPARI Telkomsel Jakarta dan menganalisis pengaruh customer orientation terhadap job satisfaction yang dimediasi oleh successful emotion regulation pada karyawan frontliner di GraPARI Telkomsel Jakarta. Data diperoleh langsung melalui penyebaran kuesioner kepada 130 responden dengan populasi sebanyak 193 karyawan frontliner seperti customer service relation, team leader, cashier, di GraPARI Telkomsel Jakarta. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan alat analisis SEM (Sturctural Equation Model).Metode pengumpulan sampel yang digunakan dalam penelitian ini adalah dengan non-probability sampling dan pengambilan sampel dengan menggunakan teknik purposive sampling.Berdasarkan hasil pengujian hipotesis, dapat disimpulkan bahwa customer orientation berpengaruh positif terhadap job satisfaction, customer orientation berpengaruh positif terhadap successful emotion regulation, successful emotion regulation berpengaruh positif terhadap job satisfaction, yang kemudian customer orientation berpengaruh positif terhadap job satisfaction yang dimediasi oleh successful emotion regulation.Manfaat penelitian dapat dijadikan informasi bagi perusahaan dan sebagai dasar acuan penelitian selanjutnya. Implikasi manajerial yang dapat diberikan agar perusahaan dapat meningkatkan customer orientation, successful emotion regulation, dan job satisfaction.
T This study aims to analyze to customer orientation, successful emotion regulation, job satisfaction, at GraPARI Telkomsel Jakarta and analyze the impact of customer orientation on job satisfaction mediated by successful emotion regulation at frontliner employee GraPARI Telkomsel Jakarta. Data obtained directly by distributing questionnaires to 130 respondents with 193 frontliner employee as a population such as customer service relation, team leader, cashier, at GraPARI Telkomsel Jakarta. This research using SEM analysis tool (Structural Equation Model).Sample collection method used in this research is with non-probability sampling and sampling by using purposive sampling technique.Based on the result of hypotheses testing it can be concluded that customer orientation has positive impact on job satisfaction, customer orientation has positive impact on successful emotion regulation, successful emotion regulation has positive impact job satisfaction, customer orientation has positive impact on job satisfaction mediated by successful emotion regulation. The results of this study can be use as theorethical implications for further study. As the practical implications can be used to the company to increase customer orientation, successful emotion regulation, and job satisfaction.