DETAIL KOLEKSI

Antecedents dan consequence dari online encounter satisfaction


Oleh : Viola Natasha Moulina

Info Katalog

Nomor Panggil : 2017_TA_MJ_022131161

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Luki Adiati Pratomo

Subyek : Marketing management;Online encounter satisfaction

Kata Kunci : control, online dependency, and overall satisfaction.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022131161_Halaman-Judul.pdf 1300.48
2. 2017_TA_MJ_022131161_Bab-1.pdf 546.36
3. 2017_TA_MJ_022131161_Bab-2.pdf 628.45
4. 2017_TA_MJ_022131161_Bab-3.pdf 812.58
5. 2017_TA_MJ_022131161_Bab-4.pdf 726.79
6. 2017_TA_MJ_022131161_Bab-5.pdf 499.42
7. 2017_TA_MJ_022131161_Daftar-Pustaka.pdf 493.8
8. 2017_TA_MJ_022131161_Lampiran.pdf 2157.72

P Penelitian ini menguji pengaruh control, online dependency, online encounter satisfaction,dan overall satisfaction terhadap pengguna layanan mobile banking. Sampel yang digunakan adalah sebanyak 200 responden yang sudah pernah menggunakan layanan mobile banking, minimal 1 tahun terakhir. Metode yang digunakan adalah metode non-probability sampling dengan teknik purposive sampling dan menggunakan alat analisa structural equation modeling. Hasil penelitian ini menunjukkan bahwa control berpengaruh positif terhadap online dependency dan online encounter satisfaction, online dependency berpengaruh positif terhadap online encounter satisfaction, online dependency berpengaruh negatif terhadap overall satisfaction, dan online encounter satisfaction berpengaruh positif terhadap overall satisfaction.

T This study examines the effect of control, online dependency, online encounter satisfaction,dan overall satisfaction on mobile banking service users. The sample of this study is 200 respondent who has used mobile banking at least in the last a year. The method is used non-probability sampling with purposive sampling techniques and structural equation modeling as analysis tools. The results showed that control positif influence on online dependency and online encounter satisfaction, online dependency positif influence on online encounter satisfaction, online dependency negative influence on overall satisfaction, and online encounter satisfaction positif influence on overall satisfaction.

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