Anteseden switching intention
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Moch Sabur
Pembimbing 2 : Moch Sabur
Kata Kunci : Dissatisfaction; Regret; Perceived Value; Brand Image; Religious Belief; Switching Intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001186_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002001186_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001186_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2024_SK_SMJ_022002001186_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | ||
| 5. | 2024_SK_SMJ_022002001186_Lembar-Pengesahan.pdf | ||
| 6. | 2024_SK_SMJ_022002001186_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001186_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | ||
| 8. | 2024_SK_SMJ_022002001186_Bab-1.pdf | 10 | |
| 9. | 2024_SK_SMJ_022002001186_Bab-2.pdf | 9 |
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| 10. | 2024_SK_SMJ_022002001186_Bab-3.pdf | 16 |
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| 11. | 2024_SK_SMJ_022002001186_Bab-4.pdf | 18 |
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| 12. | 2024_SK_SMJ_022002001186_Bab-5.pdf | 5 | |
| 13. | 2024_SK_SMJ_022002001186_Daftar-Pustaka.pdf | 3 | |
| 14. | 2024_SK_SMJ_022002001186_Lampiran.pdf | 25 |
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P Penelitian ini bertujuan untuk menganalisis pengaruh Dissatisfaction, Regret, Perceived Value, Brand Image dan Religious Belief terhadap Switching Intention. Penelitian ini memperoleh data dengan cara menyebarkan kuesioner secara online kepada individu yang merupakan konsumen produk kosmetik halal. Penelitian ini menggunakan metode non probability sampling, dengan teknik purposive sampling. Sampel yang digunakan dalam penelitian ini sebanyak 260 responden. Metode analisis data yang digunakan adalah analisis regresi linear berganda dengan menggunakan software SPSS 23. Hasil peneitian ini menunjukkan bahwa terdapat pengaruh positif dari Regret, religious Beliefe terhadap Switching Intention. Dissatisfaction berpengaruh positif terhadap Regret dan Brand Image berpengaruh positif terhadap Perceived Value.
T This research aims to analyze the influence of Dissatisfaction, Regret, Perceived Value, Brand Image and Religious Belief on Switching Intention. This research obtained data by distributing questionnaires online to individuals who are consumers of halal cosmetic products. This research uses a non-probability sampling method, with a purposive sampling technique. The sample used in this research was 260 respondents. The data analysis method used is multiple linear regression analysis using SPSS 23 software. The results of this research show that there is a positive influence of Regret, Religious Belief on Switching Intention. Dissatisfaction has a positive effect on Regret and Brand Image has a positive effect on Perceived Value.
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