DETAIL KOLEKSI

Pengaruh content, information credibility, expertise, dan attractiveness terhadap buyers purchase decision


Oleh : Muthiya Nur Aziza

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Fatik Rahayu

Subyek : Content anaysis

Kata Kunci : content, information credibility, expertise, attractiveness, buyer’s purchase decision

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2024_SK_SMJ_022002000013_Halaman-Judul.pdf
2. 2024_SK_SMJ_022002000013_Surat-Pernyataan-Revisi-Terakhir.pdf 1
3. 2024_SK_SMJ_022002000013_Surat-Hasil-Similaritas.pdf 1
4. 2024_SK_SMJ_022002000013_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2024_SK_SMJ_022002000013_Lembar-Pengesahan.pdf 4
6. 2024_SK_SMJ_022002000013_Pernyataan-Orisinalitas.pdf 1
7. 2024_SK_SMJ_022002000013_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2024_SK_SMJ_022002000013_Bab-1.pdf
9. 2024_SK_SMJ_022002000013_Bab-2.pdf 9
10. 2024_SK_SMJ_022002000013_Bab-3.pdf
11. 2024_SK_SMJ_022002000013_Bab-4.pdf 10
12. 2024_SK_SMJ_022002000013_Bab-5.pdf 3
13. 2024_SK_SMJ_022002000013_Daftar-Pustaka.pdf
14. 2024_SK_SMJ_022002000013_Lampiran.pdf 21

P Penelitian ini dilakukan untuk menganalisa pengaruh Content, Information Credibility, Expertise, dan Attractiveness terhadap Buyer’s Purchase Decision. Populasinya adalah warga negara Indonesia yang memiliki akun media sosial. Teknik pengambilan sampel dalam penelitian ini menggunakan “purposive sampling” dengan kriteria responden adalah individu yang berpengaruh kepada Buyer’s Purchase Decision. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang didistribusikan kepada 200 responden. Data analisis dengan metode SEM yang dijalankan oleh program AMOS. Hasil Penelitian ini menunjukan bahwa terdapat pengaruh positif Content, Information Credibility, Expertise, dan Attractiveness terhadap Buyer’s Purchase Decision.

T The purpose of this study was to analyze the effect of Content, Information Credibility, Expertise, and Attractiveness, on Buyer’s Purchase Decision. The sampling technique in this study used “purposive sampling” with respondent criteria were individuals who effect on Buyer’s Purchase Decision. This study used primary data obtained through questionnaires distributed to 200 respondents. The data were analyzed using the SEM method run by the AMOS program. The results showed that there was a positive influence Content, Information Credibility, Expertise, and Attractiveness on Buyer’s Purchase Decision.

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